Alloy, Inc. is a media and marketing services company that reaches targeted consumer segments using an array of assets in interactive, display, direct mail,
production and educational programming businesses. The Company operates its business through three business segments: Promotion, Media and Placement. The Promotion segment consists of businesses whose products and services are promotional in nature and includes the Alloy Marketing and Promotions business and its on-campus marketing and sampling divisions. The Media segment consists of Company-owned and represented media assets, including the Company's display board, Internet, database, specialty print, educational programming and entertainment businesses. The Placement segment is made up of its businesses that aggregate and market third-party media properties owned by others primarily in the college, military and multicultural markets.
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